Instagram is another effective channel of interaction with the audience and, even more - another sales channel. They arouse more interest and involve more effectively in the content, and refresh the feed. Videos have much more views, likes, and saves than photo posts. Instagram is an excellent opportunity to demonstrate your product or service to the utmost - to make a detailed review of the service/products, show employees and the company backstage, and publish video feedback from customers. Why You Should Post Videos on Instagram 1. We do not think it is a coincidence Zuckerberg is almost “confirming” that video will be prioritized. Holding a large American flag and showing an excellent balance, Zuck zooms above a body of water atop an electric hydrofoil surfboard. Instagram will rely on entertainment videos to compete with other platforms such as TikTok and YouTube.Īfter Mosseri’s announcement was posted, on Sunday 4th of July, Mark Zuckerberg unexpectedly posted a video on his Instagram account. ![]() Therefore, to maintain market positions, the social giant needs large-scale improvements. Users are looking for entertainment on Instagram, and the platform has many key competitors in this space. It is time for people to stop thinking about square photos as a service business card, as per Adam. As a result, the development team is working on creating a full-screen video viewing mode that will immerse the user in the atmosphere of the current moment. While Instagram already has IGTV, Reels, and Stories, this time, the platform aims to embrace video more broadly. These changes will target creators, video, shopping, and messaging. On Jun 30, 2021, Adam Mosseri, the head of Instagram, announced that the company is focused on bringing new video-based features to the network. Thanks to Instagram video posts, Stories, IGTV, and Instagram Live, any brand can easily incorporate an effective video marketing strategy. Video has changed content consumption as it provides information in a much more interactive, accessible and entertaining way. However, an estimated 85% of businesses plan to incorporate video as a marketing tool in 2020 - and that includes Instagram videos! Previously, it was thought that video marketing was just for brands with big budgets. Lastly for Facebook and Instagram Stories, and IGTV, we recommend you use 9:16 vertical video as that is the native aspect ratio for those platforms.Īt Story Ninety-Four, we optimise our clients videos for distribution across all platforms by providing standard, square, and vertical versions of their videos.Instagram video has been a trending topic as the social giant tries to stay competitve with TikTok. ![]() This is because the videos are larger in people feeds, increasing their likelihood to engage. When posting on Facebook, Instagram, LinkedIn or Twitter, however we recommend you use square 1:1 video. When posting videos to YouTube or Vimeo, you need to use the TV standard 16:9 aspect ratio. Vertical video is traditional video flipped on its side making it 9:16 which means for every 9 pixels across there are 16 pixels up. Square video has an aspect ratio on 1:1 which means for every pixel across there is one pixel up, creating a square. This is the rectangle video we're most used to seeing. ![]() Traditionally, online video used the TV and broadcast standard aspect ratio of 16:9 which means for every 16 pixels across there are 9 pixels up. The aspect ratio is the mathematical relationship between the width and the height of an image. To understand which to use, you first need to understand the term aspect ratio. Facebook and Instagram went on to copy Snapchat's story feature, cementing the use of vertical video in modern day media. The rise of phones has changed the world of video dramatically in recent years with Instagram introducing the use of square video, and Snapchat the use of vertical video.
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